I build to launch, and to last.
My goal is to deliver immediate impact that translates to long-term business growth and recognition for everyone involved.
2022-2024: SENIOR MANAGER OF DESIGN, AMAZON ALEXA
Creative and best practices lead for Alexa Personality and Personalization
100% success on 2023 business goals and late-add generative AI plans, including 50% time and cost savings on Themes product
Directed projects, career plans, and promotion timelines for team of 13 UX Designers, Conversation Designers, Researchers, and Program Managers
Managed managers, team, and goals through significant late-2023 role reductions, also helped 80% of reduced people find new roles
Built partnerships with Brand, Product, Engineering, Science, and vendors
2019-2022: HEAD OF WEBSITE DESIGN, AMAZON WEB SERVICES
Creative and best practices lead for website featuring all AWS products
Led creation of content template that cut publish time more than 50%, revised re:Invent production model for 30% time savings
Directed team of 8 managers and contributors across UX Design, Research, UX Writing, and Program Management
Developed new co-ownership model with Marketing, Product, Brand, Engineering, and external vendors that is still in use
Drove alignment of website design systems across marketing, brand, and product
2015-2019: SENIOR MANAGER OF DESIGN, AMAZON PRIME
Created first design and content systems for Prime and Prime Day
Met and exceeded Prime acquisition and retention goals plus Prime Day recognition and multi-$B revenue goals all 4 years
Directed projects, career plans, and promotion timelines for 23+ managers and contributors across UX Design, Art Direction, UX Writing, Research, and Program Management
Led approval of global vision and execution plans by CEO and S-team
Led Prime rebrand and integration of Whole Foods and 5+ Prime regions
2005-2015: GLOBAL AGENCY DESIGN AND BUSINESS LEAD
Co-founder, creative lead and business lead for full-service agency studio
Won multiple clients at Microsoft, T-Mobile, Group Health, and others while exceeding annual business goals
Hired, trained, and managed 30+ creative leads and contributors: Designers, Writers, Developers, QA Specialists, Project Managers
Developed high-volume, high-efficiency business model and toolkit (5K+ annual deliverables)
Led studio client relationships and agency new business pitches
Pre-2005: DOMESTIC AGENCY SENIOR CONTRIBUTOR
Senior writer, producer, and story specialist for print and digital, marketing and pitches, product animations, brand frameworks
Healthcare, finance, consumer electronics, software, and wireless services clients
Pre-2005: LOCAL AND NATIONAL RADIO SHOW PRODUCER AND REPORTER
Writer, producer, editor, and performer of live and recorded content for talk, news, sports, and features
EDUCATION
Bachelor of Arts, Broadcast Journalism, University of Washington
Certificate in Storytelling and Content Strategy, University of Washington
COMPETENCIES
Team leadership, business management, vendor management, creative direction, copy direction, AI experiences, brand development, creative strategy, content strategy, messaging and voice, campaigns, live presentations, events, interactive, motion and video, social, print, relationships and partnerships, new business development