Build it to launch, and to last.
As a senior creative leader with experience managing business teams and vendor relationships, my goal is to deliver immediate impact that translates to long-term business growth. My motivation comes from seeking healthy discomfort, achieving results and recognition for my team and my employer, and making a better day for each customer.
COMPETENCIES
Team leadership, creative direction, interaction and experience design direction, copy direction, AI experiences, brand development, creative strategy, content strategy, messaging and voice, campaigns, live presentations, events, relationships and partnerships, production management, business and vendor management, new business development, digital and print
2022-2024: SENIOR MANAGER OF DESIGN, AMAZON ALEXA
Creative and best practices lead for Alexa Personality and Personalization
100% success on 2023 business goals and late-add generative AI plans
Reorganized staff to create successful product team, then created and implemented production model that delivers 50%+ time and cost savings
Managed team and maintained quality through significant late-2023 role reductions, also helped 80% of reduced people find new roles
Instituted career plans and promotion timelines for team of 13 UX Designers, Conversation Designers, Researchers, and Program Managers
Built partnerships with Brand, Product, Engineering, Science, and vendors
2019-2022: HEAD OF WEBSITE DESIGN, AMAZON WEB SERVICES
Creative and best practices lead for website featuring all AWS products
Led creation of content template that cut publish time more than 50%
Rethought re:Invent production model for 30% time savings, higher quality
Rebuilt and re-motivated team to deliver high ownership across UX Design, Research, UX Writing, and Program Management
Defined new content co-ownership model with Marketing, Product, Brand, Engineering, and external vendors that is still in use
Aligned website design systems across marketing, brand, and product
2015-2019: SENIOR MANAGER OF DESIGN, AMAZON PRIME
Created first design and content systems for Prime and Prime Day
Met and exceeded Prime acquisition and retention goals all 4 years
Exceeded Prime Day recognition and multi-$B revenue goals all 4 years
Created career and promotion plans for 23+ UX Designers, Art Directors, UX Writers, Researchers, and Program Managers
Led and presented global vision and execution plans to CEO and S-team
Led Prime rebrand and integration of Whole Foods and 5+ Prime regions
2005-2015: GLOBAL AGENCY DESIGN AND BUSINESS LEAD
Co-founder, creative lead and business lead for full-service agency studio
Won multiple clients at Microsoft, T-Mobile, Group Health, and others while exceeding annual business goals
Developed high-volume, high-efficiency business model and toolkit (5K+ annual deliverables)
Hired, trained, and managed 30+ creative leads and contributors: Designers, Writers, Developers, QA Specialists, Project Managers
Led studio client relationships and agency new business pitches
Pre-2005: DOMESTIC AGENCY SENIOR CONTRIBUTOR AND PROJECT LEAD
Senior writer, producer, and story specialist for The Garrigan Lyman Group
Owned creative strategy and execution for print and digital, marketing and pitches
Presentation lead and on-camera executive interviewer (Microsoft, Avaya, T-Mobile)
Concept and creative lead for product animations and brand frameworks
Healthcare, finance, consumer electronics, software, and wireless services clients
Pre-2005: LOCAL AND NATIONAL RADIO SHOW PRODUCER AND REPORTER
Writer, producer, editor, and performer of live and recorded news, sports, and features for top West Coast station and CBS Radio features
Lead producer for top shows on KIRO-AM (Dave Ross) and KIRO-FM (Pat Cashman)
EDUCATION
Bachelor of Arts, Broadcast Journalism, University of Washington
Certificate in Storytelling and Content Strategy, University of Washington
AWARDS
ADDYs, ECHO awards, PSAMA Pulse awards, and shortlist honors at Cannes